The Failure of Spirit and Cult Film
I wrote the following in response to a this post on io9.com.
I think the failure of The Spirit proves the rule that cult success never strikes twice. This film, for all intent and purpose, is a sequel to Sin City not 300. Sin City did not make a lot of money, but it has developed a cult following.
In the realm of cult film making there are two things that can happen when you make a follow up the a cult hit 1) it either becomes mainstream straight ahead hollywood movie or 2) it fails.
An example of the first outcome. The Texas Chain Saw Massacre was made for about 150,000$ outside of the hollywood system. It became a huge successes and grossed 30 million. With returns like that a sequel had to happen. 10 years later The Texas Chainsaw Massacre 2 was released. It make double what it cost to produce. It was far more gory, much like the slasher horror films that were popular during the 1980s.
example 2: Rocky Horror Picture show slowly became a cult film in the years after it was released but the 1981 follow up Shock Treatment has been largely forgotten. Rocky Horror did not gain a cult following right away. It took a number of years for the midnight movie culture of the film to spread across the country.
7 years after Rock Horror came out, and well after it became established as a cult film Shock Treatment was released first as a midnight movie. Only after it had opened in niche theaters did it have a general ride release. They were trying to capture the already existing cult market for the film, without acknowledging what made it cult in the first place.
Getting back to The Spirit, Miller seems to be going back to the same creative well that he and Robert Rodriguez used before. Miller didnt' do it any better, or bring anything new this time. Lots of sequel rehash successful films. However cult audiences do not seem to be as forgiving. Cult film goers, like other fandoms, go above and beyond the norm. That is what makes them fans. They are not interested in seeing rehashes and remakes.
The Spirt was doomed to failure from the start.