Friday, May 7, 2010

The "Bacon Meme": Torani Bacon Syrup

Bacon is delicious; this fact cannot be disputed. Unfortunately, it seems to be the case that bacon is no longer simply a food to be enjoyed by everyone but the jews but rather bacon has come to be something of a cultural icon. It is a well-known fact that I hate the term 'meme', for reasons I have already explained. So, I am not going to claim that there is a "bacon meme" out there infecting particular minds when people sneeze. However, it does seem to be the case that bacon is being utilized in a very problematic and unjustified way. Why problematic and unjustified, you ask?

Well, I recently came to learn that Torani makes Bacon Flavored Syrup. And I think the advent of Bacon Flavored Syrup has taken bacon too far. I have no problem with bacon qua bacon. And, hell, Beggin Strips were fine; dogs deserve bacon. But consider the following bacon products:

Baconnaise
Bacon Salt
Bacon Mints
Bacon Floss
Bacon Popcorn
Bacon Vodka
Bacon Explosion
Assorted Bacon Snacks

I take these products to be indicative of a problem.

First of all, bacon is not a spice; bacon is not a flavor additive. Salt, pepper, mint, cinnamon, and coriander are all kinds of food additives, spices and flavorings to be added to particular foodstuffs. Bacon is not a flavor additive; bacon is a food unto itself. So where garlic salt is a sensible product, insofar as garlic is a flavoring to be added to foodstuffs, Bacon Salt is not sensible given that bacon is not a flavoring, but rather is a foodstuff unto itself. Mint flavored floss? Fine, mint is a flavor. But bacon is not a flavor.

Second of all, bacon is not healthy. There are studies which articulate the negative health effects of bacon, in case you could not figure this shit out for yourself. So the question to ask, given the health issues associated with bacon, is whether or not it is problematic for bacon to be so prevalent in popular culture. If we can maintain that marketing cigarettes to children is problematic then why not argue that marketing bacon to children is problematic as well? Why promote bacon or place focus upon bacon when it is so detrimental to one's health?

It is one thing to consider bacon-flavoring as a problem. But when one considers items such as the Bacon iPhone Case or these Bacon Shoes I think a problem can be discerned given that we are taking bacon beyond being simply a food and have made bacon something more. Just as it would be problematic to have an iPhone case which resembled a pack of cigarrettes, or a pair of shoes decorated with used needles, I worry that embracing bacon in this way indicates a problem with how we understand both ourselves, our bodies, and the world in which we live. We have ignored both what bacon is and its health effects and turned bacon into something else, a perpetual referrent with a meaning and value somehow estranged from bacon unto itself.

Moreover, I am personally growing tired of bacon jokes. The Push Button, Receive Bacon joke was funny for a few minutes. I mean, man, those three red lines do kinda look like bacon...kinda. But we've crossed the damn line. And, sure, this xkcd bacon comic was kind of funny, and the Three Panel Soul, Bacon Ice Cream comic was good for a lol. But if we understand each of these particulars to be participants in a larger whole, that which idiots would label the "bacon meme", then what does that say about our species and its values? Or, well, our species minus the jews.

There is no such thing as a "bacon meme"; there is no such thing as a meme. Yet it does seem to be the case that "bacon" has come to be something more than just bacon. And you can argue that it is just a joke, or that this is a harmless bit of fun.

But when Torani suggests adding Bacon Syrup to whiskey in order to make a Bacon Manhattan? Something is fucked up.

4 comments:

_J_ said...

Bacon Ice Cream:

1000g milk
1000g cream
750g egg yolks
625g sugar
6 strips of cooked bacon

Method of procedure:
-Thoroughly cook bacon, keep warm.
-Bring milk and cream to a boil.
-Add bacon to the hot dairy.
-Cover and infuse for 4 hours.
-Strain out bacon.
-Bring baconed dairy back to a boil.
-Whisk yolk and sugar together.
-Temper hot dairy into yolks mixture.
-Pour back into the dairy.
-Cook over low heat, stirring with a wooden spoon till it reaches
nappe (coats the spoon).
-Cool over an ice bath.
-Spin in an ice cream machine.

Roscoe said...

Quibble the first -

"Assorted Bacon Snacks"? as evidence that Bacon is being overly exploited? and it's a link to less than 60 brands of chip? Including British snack foods?

Come on, that's like negative evidence there. If you had 50 variations of Lays, maybe.. MAYBE.

Quibble the second, and .. less quibbly.. Are we sure the glut of Baco-products aren't last minute cash grabs, the tail end of the media infatuation/fad? (not that bacon is a fad, but.. Bacon as BACON! THE ALL FATHER OF FLAVOR...)

I mean.. if so.. I can't blame Torani for making smoke-fat sugarwater, if they know some sucker's going to buy it. Hell, not only can I not blame them, I think they may be legally obligated to do so, lest their shareholders revolt.

Roscoe said...

.... mind you, I ain't gonna buy it, let alone mix it w/ whiskey... and I buys me some Bacon Salt when I finds it cheap..

But.. I can't blames 'em, either.

Caleb said...

"iPhone case which resembled a pack of cigarettes" --this product makes sense.

Also

The Quran 2:173
He hath only forbidden you dead meat, and blood, and the flesh of swine, and that on which any other name hath been invoked besides that of Allah. But if one is forced by necessity, without wilful disobedience, nor transgressing due limits,- then is he guiltless. For Allah is Oft-forgiving Most Merciful.