Davis said that the wheat we eat these days isn't the wheat your grandma had: "It's an 18-inch tall plant created by genetic research in the '60s and '70s," he said on "CBS This Morning." "This thing has many new features nobody told you about, such as there's a new protein in this thing called gliadin. It's not gluten. I'm not addressing people with gluten sensitivities and celiac disease. I'm talking about everybody else because everybody else is susceptible to the gliadin protein that is an opiate. This thing binds into the opiate receptors in your brain and in most people stimulates appetite, such that we consume 440 more calories per day, 365 days per year."
I will grant that nutritional information can be confusing.As limited, finite knowers no particular
theory of health will be certainly true for all people, at all times.Experts hazard a hypothesis, test it, and
then modify it as need be.
But that process in no way justifies the subjectivist
feeling-based horseshit articulated by this fuckheaded commercial.
"Various experts disagree on nutrition!"
"So I'm not listening to anyone but myself."
"Ha.Ha."
No.
It is in no way helpful to the human species for cereal
commercials to convey the notion that "You know healthy when you see
it", that you're just as good a judge of health as a nutritionist, as a medical
expert.Seeing a fucking whole grain in
a bowl does not grant your bitch ass with an advanced degree.
Moreover, there is a god damned fact to the matter.Food-X will have a particular causal impact
on your biological self.You don't get
to fucking pick and choose what that impact will be.The basic chemical composition of the object
you ingest will interact with your digestive system in a pre-determined
way.It's not based upon opinions,
perspectives, or feewings.If you want
to discern the impact a particular food will have on your health then seek out
empirical data on that shit.Herping and
Derping while you giggle in a wheat field won't fucking cut it.
Finally?
"You can't argue with nutrition you can see."
YOU CAN'T SEE NUTRITION,
CUNT!
"Nutrition" is a process of obtaining food for
health and growth.You can't fuck SEE
that process.A process is not
seen.A process is inferred from
particular sights.
God damn it.
It's one thing for politicians to articulate this
subjectivist nonsense.And hearing it
from students is somewhat understandable, given that they are products of this
fucked up culture.
But now we're getting this line from cereal commercials?!Post Holdings is hopping aboard the
Post-Modern bandwagon?
There's a pun to be made of that, but I'm too fucking pissed
off to try.